
This project was built by me, Diego Delmar Camarena, a master’s student with limited real-world branding experience, so take everything you read with a grain of salt. I made an effort to reference all sources I used to educate myself to work on this project directly and offered links to every person mentioned to allow them to present themselves as they see fit.
Many topics relevant to this thesis project are very delicate and shouldn’t just be read and repeated; they should all be treated with respect, questioned, debated, and discussed. I’m by no means an expert. I’m just a man passionate about brands and ideas that believes that most humans want what is best for this planet; we just suck at communicating with each other.
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Brand Academy GmbH
Rainvilleterrasse 4
D-22765 Hamburg
Brand University of Applied Sciences is a state-approved, privately funded university.
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Diego Delmar Camarena
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Telephone: +49 (0) 176 89 21 02 72
Email: diego.delmar-camarena@brand-university.de
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